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Effective Property Marketing Strategies: Showcasing Your Philadelphia Rentals Online

Brendan Wewer • Dec 11, 2023

Are you a prospective or current landlord aiming to make a significant splash in the Philadelphia rental market?


Renting out property is a highly profitable venture… when your approach is strategic, and your methods are sound.


Now, the above sentence isn’t something to gloss over. Much goes into strategic approaches and sound methodologies.


For instance, the most successful landlords realize they can’t handle everything independently. They know their strengths, focus on those, and outsource–or delegate–the work beyond their scope to specialists. 


Take rental property marketing–attracting viable rentals to ensure your revenue streams flow like clockwork. 


Generally speaking, marketing is complex. It’s a skill that must be honed over years of practice. More to the point, it’s a skill most landlords don’t have time to fine-tune because of their many other responsibilities.


You have everything else on your side–an attractive property, a mind for business, and a drive and desire to turn a significant profit. 


So, what happens when you combine your many areas of expertise and your commitment to success with GM Holding’s specialization in rental property marketing? You’ll fill your rental properties with renters you can trust, creating reliable income streams that bolster your bottom line for years to come.


A Brief Overview Of Philadelphia’s Rental Market: A Profitable Environment With Stiff Competition.


The current average rental price for a Philly apartment is $1,925 monthly.


Nationally, the average is $1,702, which might make Philadelphia sound overly expensive (on the surface). 


However, we’ll add some helpful context. Philly boasts a vibrant social scene, shopping, culture, art, diverse neighborhoods, history, etc. It’s a bustling city that’s moving, shaking, and making things happen. 


The national average we cited accounts for rent in areas with far less cache than the City of Brotherly Love. A more relevant comparison for Philadelphia rental prices would be heavyweight cultural benchmark cities such as New York, which has an average monthly rent of $2,898.


Sure, renters averse to big-city living won’t be wooed by Philly’s rental prices–or anything else about the area. Conversely, those allured by big-city magic will be impressed by Philly’s favorable rental pricing. 


In Philly, renters get much of what a place like New York offers at a fraction of the price.


There’s a caveat here. Yes, the rental market is thriving in Philly, but that means it’s competitive. You must stand out from the densely populated pack to attract the type of renters you value most.


Here’s where marketing comes into play. Even the most gorgeous, extravagant rental unit can’t attract renters if nobody knows about it. You must reach your target audience, requiring nuance and a specialized skill set, which we possess at GM Holdings.  


Below, we’ll delve into what we offer our clients and how we help fill their rental unit vacancies with ideal tenants, attracting only top-tier candidates. 


GM Holdings: Philly’s Leading Rental Property Marketing Expert.


At GM Holdings, our expertise in Philly’s rental unit scene ensures that your property information reaches prospective tenants when you partner with us. 


More to the point, we guarantee this information will reach relevant eyes–the types of rental candidates you want living in your property, the kind you can trust to treat your property respectfully and always pay on time. 


We say all of this confidently because of our intimate knowledge of the appropriate channels to market in


Also, GM Holdings is deeply attuned to today's tenants' needs, wants, and inclinations. Our team keeps their ears to the ground, staying updated on demands and trends by the minute. Thus, you can trust our marketing message to be on point, engaging all who come across it–like a magnet to potential renters. 


Trust GM Holdings to approach your rental property marketing with unparalleled attention to detail. Our primary focus is leaving no stone unturned to ensure you receive the highest possible return on your investment. 


An Overview Of Online Rental Property Marketing.


Heading into 2024, you can’t market anything without the internet. Sure, every effort counts, but some count more than others. 


We won’t deny how a classified ad in the paper can still have its uses these days. Nevertheless, a newspaper rental unit ad won’t be anywhere near as effective as a listing on Kijiji, Craigslist, Facebook Marketplace, Padmapper, etc. 


Additionally, GM Holdings lists your rental units on our website, including captivating write-ups about the spaces (providing information your target audience wants), eye-catching visuals, and more.


You need to meet your rental candidates where they are to attract them to your unit. That means being online and in front of their eyes with content that converts. 


Leveraging High-Quality Visuals To Drive Online Engagement.


Your property is tremendous–especially for the price points. As soon as a potential candidate walks in the front door, they’ll fall in love with the place.


Yet, a gap exists between a candidate seeing your listing and getting through the front door. They’ll never know how amazing your unit is if you can’t get them to see it in the first place.


On the above note, you’ll have far more luck attracting candidates when your listing teems with photographs. We’re talking lots of photos. You’ll have challenges garnering trust in your property if you only have a few images. 


Include the property’s best features, such as the kitchen, bedrooms, living areas, outdoor spaces, bathrooms, etc. 


Compiling these visuals can be daunting, especially since your images must be of the highest quality. 


Fortunately, GM Holdings is here to help! We’ll be active in the image compilation project, ensuring everything is well-lit, perfectly staged, and aesthetically pleasing in every which way. Rental candidates won’t be able to resist your property. 


Producing High-Quality Content And Applying Digital Marketing Expertise.


Whether we’re marketing your property on social media, vlogging it, implementing search engine optimization (SEO) techniques on a rental listing site or our site, etc., you can trust us to focus on details that sell.


Here’s what the above paragraph means:


  • Regardless of the content, we’ll highlight your most stand-out selling features.
  • Have an ideal location? We’ll speak to your convenient proximity to highways, schools, parks, stores, etc. We’ll emphasize how friendly your neighborhood is.
  • How’s your view? If it’s a crucial feature of your property, we’ll draw attention to all the sunlight and plethora of windows in the space.
  • Did you recently renovate? Expect us to zero in on your brand-new appliances, flooring, furniture, etc.
  • Is there a community gym or pool? We’ll be all over it, ensuring your potential rental candidates know these exceptional perks. 


Be mindful that overly dense content can actually turn candidates off. They don’t want to be inundated. They want streamlined information telling them what they need to know. 


GM’s expert knowledge of your most prominent selling points ensures your content will be trimmed of all its excess–filled only with the type of substance that draws attention.


Philly Landlords And Property Managers: Align Yourself With The Rental Property Marketing Experts At GM Holdings.


Partnering with GM Holdings means having a partner who’s passionate about and determined to make a marketing splash with your rental unit. Our expertise in this area is unparalleled and intricately tailored to drive results in Philly’s lucrative rental market. 


Combining your unique skills with ours will form a potent combination that yields profitable, self-sustaining, rental-based revenue streams that solidify your future. 


Contact us today to learn more–we look forward to hearing from you!






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Philadelphia skyline on a sunny day
27 Mar, 2024
Philadelphia stands alone among big cities, offering renters a heady mix of cultural vibrancy and cost-efficiency. This distinctive trait is a magnet for those wishing to thrive in central hubs while keeping a tight rein on expenses. However, affordability is relative. While Philadelphia is easier on the budget than somewhere like New York, that doesn’t mean tenants are being offered free rent in the City of Brotherly Love. Depending on your financial circumstances, your job, and the part of the city in which you wish to live, things can inevitably get pricey. Let's delve into the numbers. A Philadelphia apartment costs between $1,277 and $1,887. The monthly living cost in the city—rent excluded— hovers around $1,244 for a single person, increasing to $4,459 for a family of four. While these figures appear daunting, don’t allow them to deter your search for an ideal living space. Regardless of your salary or budget, our budget-friendly tips and tricks will help you navigate the sometimes turbulent financial waters of apartment hunting in Philly. Build Your Battle Plan: Map Out Your Expenses Nobody enters an apartment hunt aiming to overspend. Everyone is looking for the ideal balance of comfortable living and affordability. Achieving this happy medium is much easier in theory than in practice. Society, as we know it, does everything in its power to get you to spend while you're trying to save. Apartment hunting is no different. Landlords are looking to turn a profit, after all. Sticking to a budget while living in a space that offers comfort and meets your standards necessitates an ongoing sense of push-pull. Thus, you must draw up your battle plan. That means mapping out apartment and living expenses, including rent, gas, utilities, credit card bills, insurance, groceries, parking, move-in costs, etc., before you start hunting. Keep these suggestions in mind as you plan your budget: Look for rental costs below 30% of your monthly income to afford other living costs. Investigate the average cost of rent across Philly neighborhoods (beyond our generalized numbers in the introduction) to see what areas best fit your price range. Be realistic. Yes, economic choices are a must, but everybody has their limits. Create an expense and budget plan you’ll actually follow, not one that’s too constrictive. Look For Ways To Cut Costs While not always the case, an apartment with less space will cost less than roomier units in the same building (or neighborhood). The above statement might seem obvious, but consider what it can mean to you as you adhere to a strict(ish) budget on your apartment hunt. First and foremost, how much space do you need? If you live alone or even with one roommate, you might be surprised to learn how little space you require to live comfortably. In this instance, living in a more extravagant neighborhood in a smaller unit might be feasible. Conversely, you can move to a slightly bigger place in a more affordable neighborhood. Or, you can live in a smaller place in a more cost-friendly neighborhood to rack up the savings. Consider, too, how apartment units on the middle floors also cost less because people pay more to live on the top and bottom levels. We’ve already seen the broad range of monthly rental costs, meaning prices can vary significantly. Spend adequate time on local apartment rental websites and platforms to get a genuine feel for the rates in your preferred neighborhoods. Also—ask friends who live in the city what they’re paying. Be tactful with your questions, but don’t be afraid to investigate. This concerns your savings and financial future; your close pals (and fellow renters) will gladly offer insights and data. Negotiate A Discount While some property managers and landlords might not be willing to budge on price, others could have some wiggle room. That said, the worst anybody ever said when asked about a discount was ‘no.’ Even if you’re unsure about the other party’s openness to negotiations, it’s a subject worth broaching. An ideal time to capitalize on a negotiation opportunity is if the unit has some issues or if the building lacks your desired amenities. Depending on the circumstances of your prospective apartment, the following tips might also help you procure discounted rates: Offer to sign an extended lease. Say you’ll prepay months in advance. Suggest a 60 or 90-day termination notice stipulation instead of 30 days. Make it clear you won’t smoke inside the unit. Come to an agreement regarding referrals (e.g., monthly reductions when you refer renters). This works in low-occupancy buildings in need of tenants. Inform your prospective property manager you won’t have any cats or dogs (even if they’re allowed in the building). Another consideration is whether you’d want to live somewhere so willing to offer a discount. Be sure you’re not actually the one getting duped. A unit can need fixing up while still being liveable, but that doesn’t mean you should accept living in a borderline uninhabitable environment to save a few bucks. Get Your Finger On The Pulse: Discover Up And Coming Neighborhoods The discount strategies discussed in the previous section raised a question everyone must ask themselves when budgeting for anything: How much quality is worth sacrificing in the name of affordability? It can be a frustrating battle to fight. Often, saving money on an apartment can feel like you must live in a perpetual state of discomfort. Mitigate this issue by thoroughly researching Philly’s apartment rental landscape and finding diamonds in the rough. To boost these efforts, streamline your search to up-and-coming neighborhoods in Philly. Why should you prioritize up-and-coming neighborhoods while on a budget? These are areas with exceptional places without being oversaturated. Get in on the ground floor before things take off and become less affordable. For instance, you’re likelier to find a cost-friendly, high-quality apartment in on-the-rise Harrowgate than in a more established spot like Rittenhouse Square. Budgeting requires thorough research and a healthy lay of the land. The best way to get a beat on the Philly rental landscape is to tap into resources (like blogs) from industry experts who can steer you in the right direction. Be Aware Of Your Rights As A Renter On your hunt for budget-friendly apartment rentals, you might encounter landlords and property managers trying to exploit your frugal inclinations. They could mistake your cost-consciousness as a weakness and an excuse to trample on your rights. Familiarize yourself with what you’re entitled to as a renter. One of those rights is habitable living circumstances. Your landlord must legally uphold specific standards regardless of what you pay monthly for your apartment. Click here to learn those standards . Conclusion: Philly Is A Haven For Budget-Conscious Apartment Hunters Who Follow Our Tips Follow the tips suggested in this article, and you’ll be surprised at how seamlessly a budget-friendly apartment falls into your lap. Philadelphia is rich with these hidden gems throughout its accessible, culturally vibrant neighborhoods. We’ll reiterate the need for patience and strategy. These cost-efficient living options won’t materialize from thin air. It will take your keen eye, developed through research and careful calculations, to land you in your desired unit. Help your cause further by contacting an industry expert like GM Holdings with your inquiries. We know the Philly apartment rental landscape like the back of our hands and are happy to provide insights to help you save on rent.
27 Mar, 2024
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13 Mar, 2024
Differing methods exist to maximize the wealth derived from homeownership. Read on as we explore the above options for maximizing that wealth.
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